BMW's Surprising Success with the M5 Touring: A Wagon Worthy of Hellcat Rivals

Wagons might not capture as much attention as SUVs, but they do have a dedicated fan base. Recently, BMW found out that this segment might be thriving more than they initially believed. In an enlightening interview with BMW Blog, Sylvia Neubauer, the VP of Customer, Brand, and Sales at BMW M, shared some exciting news: the new M5 Touring is proving to be a surprise hit among customers.

BMW's Shift in Production

- Initial Plan: BMW originally intended to manufacture two-thirds sedans and only one-third wagons.
- Current Trend: The rising demand for the M5 Touring has led to an even 50-50 split between the two body styles.
- Reasons for Popularity:
- It marks the first-ever M5 Touring available in the U.S.
- Production numbers for M5 Tourings have historically been low on a global scale.

Pricing and Options for the 2025 M5 Touring

- Base Price: The M5 Touring starts at $125,275.
- Performance Packages:
- M Driver’s Package: $2,500 (includes a driving class).
- M Drive Professional: $900 (enhances traction control features).
- Brakes: M Carbon Ceramic Brakes are available for an additional $8,500.
- Comfort Features:
- Active Driving Assist: $650.
- Driving Assistance Professional Package: $1,700 for advanced driver assistance systems (ADAS).
- Glowing Kidney Grilles: $500 or included in the Executive Package for $1,600, which offers additional luxury features.

For those who prefer sedans, the 2025 BMW M5 sedan is also available, priced at $123,275.

  

Summary

BMW’s M5 Touring has exceeded expectations, surprising many with its growing popularity in the wagon segment. With competitive pricing and a variety of upgrade options, it’s an appealing choice for car enthusiasts who seek performance without compromising on practicality.