The Abarth 600e has arrived in the UK, subtly drawing from the 1960s 850 TC. However, Francois Leboine, Abarth's design chief, insists that retro is not their guiding theme. He emphasizes the brand's evolution to cater to a new customer base that values modernity alongside classic influences.
Leboine highlights the dual interest in both new and vintage cars among today's younger generation. Fueled by gaming and advanced graphics, these customers crave a modern touch. The 600e's design reflects this, with a squared-off front bumper and spoiler that nod to the past, infused with modern digital style. The car even playfully hints at a possible Abarth 600e Minecraft Edition.
Abarth seeks to closely tie car design to performance. Leboine explains that each performance feature enhances the car's silhouette, like the shark nose effect. The 20-inch wheels embody a sports car's spirit, echoing Ferrari's timeless star design, and blend aesthetics with lightweight functionality.
Legacy remains central to Abarth, but with a modern twist. While honoring the past, Abarth is committed to updating its design to attract the new generation. Leboine outlines a strategy that marries heritage with futurism, ensuring the brand evolves while staying true to its iconic roots.
Abarth takes a bold step into the future, merging its rich heritage with innovative design. The 600e exemplifies the connection between tradition and a sleek, modern look that resonates with a new generation of car enthusiasts.
